1710 FM 423, Suite 1100, Frisco, TX 75034
1710 FM 423, Suite 1100, Frisco, TX 75034
The original G.O.A.T's Arena, our Frisco flagship on FM 423 is where it all started — and it's still the loudest sports bar in North Texas. With a 220-inch jumbo screen, wall-to-wall TVs covering every angle, and 100+ beers on tap, Frisco is purpose-built for game day. From NFL Sunday Ticket to UFC pay-per-view to the NBA Finals, every seat in the house feels like the 50-yard line. Our scratch kitchen serves up award-winning wings, smash burgers, loaded nachos, and Tex-Mex favorites that keep fans coming back. Friday and Saturday nights feature live DJs, and the full craft cocktail bar pours everything from frozen margaritas to whiskey flights. Located on FM 423 and minutes from Toyota Stadium, Ford Center at The Star, and PGA Frisco, G.O.A.T's Arena is the go-to pre-game and post-game sports bar for fans across Frisco, Plano, and The Colony.
Our Frisco location is at 1710 FM 423, Suite 1100, Frisco, TX 75034. We offer free parking and are easy to find.
We're open Monday 3 PM–12 AM, Tuesday–Thursday 11 AM–12 AM, Friday–Saturday 11 AM–2 AM, and Sunday 11 AM–12 AM. Hours can vary by location — please check the specific location page for the most accurate hours.
Yes! We offer happy hour specials on drinks and appetizers. Check with your location for current deals and times.
Absolutely! We offer semi-private and full private event spaces for parties, corporate gatherings, watch parties, and celebrations. Contact us for availability and pricing.
Seating options vary by location. Contact our Frisco location directly for the latest on patio and outdoor availability.
G.O.A.T's Arena on FM 423 is rated 4.5 stars with over 340 reviews, making it one of the top-rated sports bars in Frisco. With a 220-inch jumbo screen, craft cocktails, and a scratch kitchen serving award-winning wings and wagyu burgers, it's the go-to game day destination for fans across Frisco, Plano, and The Colony.
Yes! G.O.A.T's Arena in Frisco is just minutes from Plano via FM 423 or the Dallas North Tollway. We serve sports fans from Plano, The Colony, McKinney, and across North Texas with a 220-inch jumbo screen, craft cocktails, and a full scratch kitchen open late.
Our Frisco location is minutes from Toyota Stadium (FC Dallas & North Texas SC), Ford Center at The Star (Dallas Cowboys world headquarters), PGA Frisco (golf resort & PGA of America HQ), Comerica Center (Texas Legends), and Riders Field (Frisco RoughRiders). We're the perfect pre-game and post-game destination.
Yes! With wall-to-wall TVs and a 220-inch jumbo screen, we carry NFL Sunday Ticket, UFC PPV, NBA League Pass, MLB Extra Innings, NHL Center Ice, Premier League, and more. Every seat in the house feels like the 50-yard line.
G.O.A.T's Arena in Frisco is just minutes from Plano via FM 423 and from McKinney via the Dallas North Tollway. We serve sports fans from Plano, McKinney, The Colony, Allen, and across Collin County with a 220-inch jumbo screen, NFL Sunday Ticket, UFC PPV, 100+ beers on tap, and a full scratch kitchen.
Every night has something special: Karaoke Night on Tuesday, Wild Wing Wednesday (10 wings for $10) with Rock N Roll Bingo, Ladies Night on Thursday, live DJ sets Friday and Saturday, and game day watch parties on Sunday. Fridays and Saturdays have the highest energy, while weeknights are great for a more relaxed vibe.
Yes! During daytime and early evening hours, G.O.A.T's Arena is family-friendly. We welcome families for lunch, brunch, and early game day viewing.
Yes — we have a full bar with 100+ beers on tap including local Texas craft brews and imports, a craft cocktail menu, premium spirits, frozen drinks, and a curated wine selection. Our bartenders can recommend pairings for any dish on the menu.
Yes! Enjoy our patio and outdoor seating areas — perfect for spring weather. Contact your nearest location for patio availability.
Yes! Join us for Mother's Day with special drinks, great food, and a fun atmosphere at all three locations in Frisco, Fairview, and Aubrey.
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